Competing in a Saturated Market

Response to Roberto Blake’s video: competing in the saturated market

His question of the day was: the idea of competing in a saturated market scaring you off and keeping you from putting yourself out there?

I was going to slap together a little blurb in his comments section but instead will write a full post on this. I understand that this is something that others face as well so I will share this in this public platform in the hopes that this post as well as Roberto’s original content helps so, done take a chance on some idea.

Growing up Taisa and I assumed that a proper life would be to go to school, be good students get a job which will keep us employed for 30-40 years. Get a pension, retire and then mosey on off to the grave. We were risk averse because it wasn’t necessary for the above goals and in fact, competed with the prescribed life formula. It was risky to be risky even if the reward would be better. As stated in the post on why we don’t draw anime anymore, we didn’t have the tools to draw slick digital art like the top artists on early 2000s DeviantArt. I for one assumed that being competitive wasn’t an option. The fact that art is so competitive kept us from taking art seriously as a career option for a long time.

The only thing that made me think that I could do it was the points in life where it was necessary. I put myself out there because I had to. The alternative was to just get by in degree program I didn’t care about and eventually work jobs that I hated. So the option for us was binary: make ourselves competitive or be miserable forever. We weren’t even hurting anyone or doing anything unscrupulous, we wanted to draw some pictures. When the conversation was reframed in those terms that is when we stopped caring about challenges or others’ expectations for us. We figured out the things that we needed to do to improve because when it boils down to it those challenges tend to be excuses that feed into fear.

As Roberto stated near the end of his video on this subject; if you aren’t pulling the trigger on what it will take to tailor your life, if you aren’t engineering your ideas or contributing to the solution you aren’t allowed to complain. There are stories that we wanted to see in the world so instead of complaining about jobs or what other people are doing we are stepping out on faith and making it happen.

My final note on this is that everyone who has created successful things in some way started with nothing just like the rest of us. Even if a super great artist had a parent who taught them, that person still had to put the pencil to paper. Even people with inherited wealth can squander it away. Using other people’s innate superiority or privilege is actually an excuse to not do things when you break it down and just feeds into a fear of not starting.

Check out Roberto Blake’s video on the subject,  we are more than happy to send traffic his way!

In summary, we know that there is a saturated market but we chose not to care.

His question stands: is the idea of competing in a saturated market scaring you.?  Share this post with someone you think is letting fear hold them back!

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